This is Your Brain on Love

Helen Fisher, one of the world's leading experts on romantic love, identifies four broad personality types, each governed by different chemical systems in the brain.


Helen E. Fisher (born 1945) is an anthropology professor and human behavior researcher at Rutgers University and has studied romantic interpersonal attraction for over 30 years. Prior to becoming a research professor at Rutgers University, she was a research associate at the American Museum of Natural History in New York City.


According to wikipedia, Dr. Fisher is a leading expert on the biology of love and attraction. She's currently the most referenced scholar in the love research community. She was hired by match.com in 2005 to help build chemistry.com which used her research and experience to create both hormonal-based and personality-based matching system. She was one of the main speakers at the 2006 and 2008 TED (conference). On January 30, 2009, she was featured in an ABC News 20/20 special, Why Him? Why Her? The Science of Seduction, where she discussed her most recent research on brain chemistry and romantic love.